They’re not exactly exciting, but Recognition Guidelines and Policies (RG&Ps) are essential to address underlying issues that may come up in relation to a donor engagement system and naming opportunities. In developing RG&Ps, there are several important considerations, such as:

  • Viewing donors as partners
  • Reinforcing the spirit of philanthropy
  • Serving the development of the philanthropic revenue stream
  • Respecting core cultural values
  • Serving strategic objectives
  • Allowing for exceptions
  • Securing Board approval
  • Anticipating and addressing donor questions

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