FOR NEMOURS
CHILDREN'S HEALTH

EXECUTIVE SUMMARY

Nemours Children’s Health is igniting change in pediatrics, going beyond the walls of a hospital to improve children’s health where it starts — at home and in the neighborhoods where they live, learn and play.

We would be honored to be part of such a transformative shift and thank you for considering our submission to your Request for Information.

In our submission, we’ve outlined how we propose to assist you in two major ways:

  • Comprehensive Donor Recognition Strategy: the creation of a comprehensive and cohesive donor recognition and engagement strategy to support your aspiration of growing your philanthropic investment beyond $100 million.

  • Donor Experience: the creation of a donor engagement experience to celebrate the transformational philanthropic investment of the lead donor to your Institute for Children’s Health Equity with the capability of expanding to recognize others who join in the vision to create a world where all children have their best chance to grow up healthy and reach their full potential.
 

We’ve outlined why we believe BrookGlobal is uniquely positioned to assist you in these endeavors. 

We approach our work with a blend of authentic humility and confidence. Our humble expertise is well grounded in our deep fundraising and donor recognition experience and the fact that we have partnered with over 800 diverse organizations across North America. We strive to bring encouragement and joy to every interaction and our greatest aspiration is to help our clients develop deeper and richer donor experiences for their philanthropic partners.

In the video below, we explain how our submission is presented. We very much look forward to talking with you more at our meeting on March 8th.

OUR UNDERSTANDING OF

YOUR PROJECT

We understand your aspirations and are inspired by them!

Create an enterprise-wide donor recognition and experience strategy to accelerate your philanthropic investment beyond $100 million.

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Create an initial donor engagement system to celebrate the catalytic lead gift to your Institute for Children’s Health Equity and inspire others to join that mission.

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We celebrate philanthropy that fuels novel, progressive, out-of-the-usual, status-quo-busting ideas.

DEVELOPING YOUR

DONOR ENGAGEMENT STRATEGY

To orchestrate the creation of a comprehensive and cohesive donor engagement strategy for the entire Nemours enterprise, we would employ our tried-and-true methodology that we have successfully used with hundreds of projects to ensure success.

We would employ the same methodology for both the development of your donor engagement strategy and the first project noted in that strategy (the lead project in Orlando).  

Our methodology has four phases. Each is briefly outlined below.  If you want to learn more about any phase, please click that box for a more in-depth description.

DISCOVERY

Understanding Your Needs

  • Your fundraising program’s strategic objectives and aspirations
  • Your philanthropic and institutional culture
  • Your decision-making process and key stakeholders you want to involve
  • Existing donor recognition elements and policies
  • Your ideal timeline and budget
  • Engineering knowledge for possible locations of donor recognition elements
  • You and your architect’s design themes and aspirations
Learn More

STRATEGY

Ensure Success

  • Affirm objectives and goals
  • Finalize donor recognition strategy and/or strategies for individual donor engagement centers
  • Develop tangible goals to benchmark project success
  • Develop plans that speak to all stakeholders
  • Develop optimal locations for donor engagement centers
  • Develop plan to determine frequency and method of updating content in centers
Learn More

DESIGN

Develop Solutions

  • Utilize strategies to inform design
  • Orchestrate a creative design development process that engages all of your desired stakeholders
  • Develop inspirational 3D flythrough presentations for key stakeholders, donors, or other audiences critical to philanthropy
  • Create designs that optimally combine beauty, creativity, and function to ensure you have tools for the fundraising program
  • Finalize overall design and content plan
Learn More

IMPLEMENTATION

Bringing it all to Life

  • Activate elements of your Donor Engagement Strategy
  • Work with Engineering, Operations and Facilities to coordinate and install Donor Engagement Centers
  • Post-installation content updates
  • Create promotional case study video that can be used for Nemours’ purposes
Learn More

INITIAL PROJECT

DESIGN ILLUSTRATIONS

Designing beautiful, creative, and impactful donor recognition to honor your donor’s transformational gift to name the Institute for Children’s Health Equity would be a process orchestrated collaboratively with you. We refer to that process as the design development process.

The design development process would not only result in magnificent recognition celebrating the historic relationship you have with this donor, but also the mutually shared vision you both have for the Institute. And it would inspire other prominent individuals and families to invest in that same vision.

In this section, we provide a few illustrations to serve as examples of a potential starting point for our collaborative design development process. 

Also, these illustrations provide context for the price ranges associated with them. And it is easy to imagine how more could be created to recognize additional donors who join your efforts to invest in the Institute for Children’s Health Equity.

It is important to note that what is presented is solely for illustration and inspiration. These are not formal propositions. Final propositions would emerge out of our design development process.

DESIGN ILLUSTRATIONS

Option 1a
Option 1b

DESIGN FLYTHROUGH

To see the design inspiration and rationale, alternative design illustrations, and design scalability, click the button below.

More design concept information

PROJECT

PRICING STRUCTURE

While there is substantial conversation and work needed to tailor a specific design for Nemours, along with a cost for the project, this sample design of illustrative pillars and the associated price ranges can provide a base level of familiarity with the value BrookGlobal can provide. The following pricing is budgetary only and subject to change once design direction and overall scope is in place.

PLATINUM

$3.5 to $4.5 Million+

Comprehensive approach including ‘pods’ or the pathway with a possible combination of 10 to 14 clusters of pillars (total 40 to 50 pillars). There could be 3 to 4 different sizes of pillars and in this range sophisticated lighting systems could be implemented along with increased pillar size and more architectural design elements included.

GOLD

$1.3 – $2 Million

Focus area would be in the staging area closest to the hospital with a possible extension to the pods and a combination of 4 to 6 clusters of pillars (total 14 to 18 pillars).  There could be 3 different sizes of pillars and in this range, changing light systems could be explored within a similar design approach to what is shown.

SILVER

$350,000 – $550,000

Focus area could be at the entry point of the staging area closest to the hospital with one cluster of 3 pillars. Each pillar could be a different size and could include a non-changing lighting solution.  For the purposes of scale, the largest pillar could be 11 to 12 feet high.

A budget of $250,000 (Bronze) could be achieved through a more singular approach to the project where one system/feature is developed to recognize the lead gift and would involve a simplification of the design elements.

The above budget ranges include the entire Brook Methodology from Discovery through to Implementation. As part of the steps outlined in the next section Proposed Project Structure and Pathway we would work with you to develop details on this project as well as the ongoing pricing structure for updates and future projects.  This flexible and collaborative approach has proven to be very helpful in finding the right balance between your vision, needs and budget.

Not in scope:

  • Required electrical to appropriate locations
  • Fencing/hoarding as required

Using this sample price range, you can see how something like this illustration could scale up or down in complexity and, therefore, in price.

See below for some common factors that could significantly impact the final price.

Quantity and configuration of pillars

Physical size and scale

Materials, finishes, and architectural elements used

The amount and type of lighting used

The complexity of the design

We have proposed a pathway to help find the right balance between your vision, needs and budget in the following section.

PROPOSED PROJECT

STRUCTURE & PATHWAY

While there are many ways we could formalize our partnership; we propose the following engagement model as a possible pathway.

click to view pathway

EXAMPLES OF OUR

PAST PROJECTS

We’ve been privileged to have partnered with over 800 world-class organizations doing life-changing work for the greater good of their communities. We’ve been able to succeed in these projects because of our humble expertise and our commitment to several core best practices we’ve created.

Below, we have provided a few examples of past work we felt are relevant to our proposed work with you. As you look through these examples, we would draw your attention to a few of our best practices (listed below) and how they have played out in these projects. 

  • Grounded in fundraising strategy: We are committed to creating donor recognition and engagement solutions that are not just beautiful and creative (though they are certainly that!), but also grounded in strategies to grow and sustain fundraising, communicate the impact of philanthropic investment, create deeper donor experiences, and enhance an institution’s philanthropic culture.
  • Four-Phase Methodology: We use a unique comprehensive four-phase methodology (Discovery, Strategy, Design, and Implementation) that ensures a blend of creativity and innovation with strategic functionality. This also ensures quality and continuity for our clients from start to finish.
  • Continual learning: We constantly learn from our wide breadth of experiences, such as creating interior and exterior engagement centers to support and grow philanthropy, assisting in creating multimedia communication and content, developing naming and recognition policies and strategies for single sites and multiple sites, creating individual and specialty-area naming and recognition, and enhancing healing environments while complementing architectural themes.
  • Functionality & Scalability: We always keep our client’s future growth in mind and thus, utilize a scalable approach to design.
  • Input from Key Stakeholders: We develop creative designs that are uniquely tailored with input from various key stakeholders. Under the direction of our primary donor recognition partner, we often obtain input and create buy-in from our client’s medical and administrative leadership, their donors, campaign committees or other volunteers, children and young people and their families, art committees, facilities, architects and interior design leaders, and project managers.
  • Individual site customization: We pay close attention and employ expertise in site customizations. We embrace the need to meet infrastructure needs and ensure engineering continuity, and have learned from working in all types of environments and projects, including interior and exterior, new construction, renovation projects, and existing buildings or structures.

CASE STUDIES

Donor Engagement Wall

Jim Pattison Children's Hospital Foundation

“BrookGlobal was a critical partner in helping us achieve our vision. They listened to our vision, worked with us to clarify and expand it, and ultimately delivered it.”

full case study

Children's Mercy Kansas City

“We wanted a company with a real history of doing things out of the ordinary to fit what we were looking for. And BrookGlobal was just that.”

full case study
Donor wall

Children's Hospital New Orleans

“BrookGlobal orchestrated a terrific project despite a global health pandemic, a hurricane, and an opening on a very aspirational timeline. They listened to everything we needed and really delivered on all aspects…”

full case study
donor engagement center

Health Sciences Centre Foundation

“We highly recommend the BrookGlobal team to any fundraising leaders who are looking to honor and engage stakeholders in a meaningful and sustainable way.”

full case study

PORTFOLIO OF INSPIRATION
FULL PORTFOLIO OF INSPIRATION

THE NEMOURS

PROJECT TEAM

For more than 40 years, BrookGlobal has been a family-owned business. The company was born as an architectural signage firm and evolved into crafting donor recognition systems for hospitals and universities in the 1980s.

Twenty years later, we strengthened our commitment to improving philanthropy, and in 2014, we pioneered a paradigm shift to engagement systems that have become game-changers for our partners. These engagement systems are exquisitely beautiful, highly effective, and easily updatable to continue recognizing and inspiring donors.

In creating innovative engagement systems to inspire donors, BrookGlobal takes an evidence-based approach reinforced by deep experience and a broad knowledge base from everyone at #TeamBrook.

Our common denominator? Passion for inspiring philanthropic investment to impact more lives positively.

Group image of our Winnipeg team.

  • DISCOVERY
  • STRATEGY
  • DESIGN
  • IMPLEMENTATION

Steve Winesett

VP, PROJECT LEAD
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Daniel Beer

SENIOR ENGAGEMENT STRATEGIST
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Shawn Plater

STRATEGIST
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Anna Leskiw

CREATIVE SPECIALIST
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Joe Plater

PROJECT COORDINATOR
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Miro Mackic

OPERATIONS MANAGER
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Conny Dillistone

CREATIVE SUPPORT
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Bruce Plater

CHIEF R&D, ENGINEERING
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Brett Menick

INSTALL SPECIALIST
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Tania Mastin

CFO, FINANCE LEAD
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Khalid Musa

PROCUREMENT
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Claude Esekody

CLIENT CARE
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PROJECT

REFERENCES

MARY MCLAUGHLIN

Director, Donor Engagement and Recognition

Seattle Children’s

P: 206-987-1120

E: mary.mclaughlin@seattlechildrens.org

JENEA OLIVER, PhD

Senior VP & Chief Development Officer

Children’s Mercy Kansas City

P: 816-302-0008

E: jloliver2@cmh.edu

PAUL RICHARDSON

System Senior VP, Philanthropy Engagement

CommonSpirit

P: 415-438-0830

E: paul.richardson@commonspirit.org

WHY

BROOKGLOBAL

Experience with organizations of similar size, scope, and complexity

Learn more

Alignment in organizations values

Learn more

Technical ability and resource

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Understanding and appreciation of the philanthropic landscape of donor recognition

Learn more

Ability to facilitate the entire process from discovery through to implementation

Learn more

Competitive pricing structure that reflects our appreciation for the valued partnership

Learn more

Demonstrated concern for consistency, accuracy, and attention to detail

Learn more

Recommendations from current clients

Learn more

IN

CONCLUSION

We would be honored, and count it a privilege, to join Nemours Children’s Health in your vision of increasing your philanthropy beyond $100 million annually. 

Because of your unique structure and the courage of your leadership to take actions like elevating Children’s Health Equity to the highest strategic priority, we believe you are not only worthy of that level of philanthropic investment, but that you are uniquely positioned to leverage it to ignite an entirely new day for children – a day where every child in every corner of the globe has the opportunity to grow up healthy!

Thank you for what you do and thank you for the opportunity to present this proposal.

DOWNLOAD A PDF OF THIS PROPOSAL

Click here to download

CONFIDENTIAL  | 25 FEBRUARY 2022

We will help you create a donor recognition strategy for your enterprise

A cohesive and comprehensive donor recognition and engagement strategy will bring efficiency and effectiveness to your aspiration of creating a more profound, more robust donor experience. It will maximize your investment and illustrate the sound stewardship of your financial resources. And it will ensure that donors in different geographic locations have their gifts celebrated equitably.

We understand complex, multi-site organizations and have extensive experience in creating and implementing cohesive plans that utilize a variety of effective tactics, including:

  • creating a centralized fundraising strategy across numerous geographic locations;
  • engaging multiple internal key stakeholders and audiences in the design of donor recognition, while maintaining centralized decision-making authority;
  • supporting staffing and budget resources available to keep donor recognition updated and relevant; and
  • developing an understanding of the institution’s current philanthropic culture and your aspirations and strategies to enhance that culture.
we understand and are inspired by what you are trying to do with the initial project in Orlando and globally with your institute for children's health equity

We understand the dramatic impact that celebrating philanthropic investment can have on creating funding for crucial and innovative strategic initiatives. Celebrating your lead donor’s philanthropic investment is critical to securing the funds needed to fuel your Institute for Children’s Health Equity.

Traditional funding will not provide the resources necessary to change our system from fee-for-service to pay-for-health and will not create broader health equity across all socio-economic levels.

It’s no longer enough to provide state-of-the-art care to children and young people when they are sick. We must move upstream to nurture health and prevent illness and injury.

The fact that your leadership is prioritizing health equity as a strategic initiative and bringing innovative ideas to the table to reduce adverse childhood risk factors is counter-intuitive to a health system so deeply tied to fee-for-service. 

We applaud you for having the courage to make a commitment to develop structures and processes that support equity and specifically address the social determinants of health.

We believe that health care professionals can play a significant role in improving health outcomes for all children, especially those who are marginalized, and we support your efforts to celebrate the philanthropic investment that will help you make this happen. 

DISCOVERY

The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your fundraising program. This knowledge informs the strategies we create with you; these strategies influence and drive the design of your overall donor engagement strategy plan and the individual donor recognition items in that plan. This ensures that everything we co-create with you – whether it is a donor engagement strategy or a specific donor engagement center outlined in that strategy – is capable of being a tool to help drive the growth and sustainability of your fundraising program.

Another purpose is to discover as much information as possible about the physical locations where your donor recognition elements (exterior or interior signage, donor engagement centers, digital elements, etc.) will be. Having this “technical” knowledge about the physical location allows us to anticipate engineering challenges or obstacles and create designs to mitigate or accommodate those physical realities.

We generally learn this information through a combination of on-site visits and online meetings. It is an efficient and effective process.

The Discovery Phase concludes after we’ve drafted two working documents with you – Major Objectives of the Project and What Does Success Look Like?  We review and affirm those documents in the next phase – the Strategy Phase.

STRATEGY

The Strategy Phase is when we take all we learned in the Discovery Phase and develop strategies to ensure success – be that for an enterprise-wide donor recognition and engagement strategy or a single donor recognition element (such as your initial project in Orlando).

Once we are certain we align with the core tenets outlined in the two documents (Major Objectives of the Project and What Does Success Look Like?), we are ready to proceed knowing that we both agree on exactly what we are trying to accomplish and how we will know when we’ve accomplished it.

In addition, we work with you to confirm your communication aspirations related to donor experience and philanthropic messaging, then use this knowledge to create strategies to impact the design of your Donor Engagement Center(s). This ensures that the design can most optimally communicate your appreciation of your philanthropic partners and your strategic philanthropic messages now and remain a relevant, impactful tool for years to come.

DESIGN

The Design Phase is when everything begins to take shape, be that a donor recognition and engagement strategy or a single donor recognition element. It is in this phase that we work with you to make the transition from ideas and concepts that exist in our brains to actual drawings, illustrations, or documents that become real.

We have enormous experience in orchestrating this process to produce an end result that uniquely reflects you and your institution’s aspirations, hopes, and dreams. In addition, we ensure you end up with powerful tools to help drive and sustain growth in your fundraising program, speak to all audiences, enhance your philanthropic culture, and provide critical philanthropic messages you can migrate across all communication channels.

IMPLEMENTATION

The Implementation Phase is exactly what the name implies. It is the phase when the donor recognition and engagement strategy is activated or the donor engagement center is installed. We bring our vast construction and engineering experience to this process and are able to navigate any unforeseen challenges or last-minute changes needed by a client. 

Our attention to detail and commitment to quality ensure that your donor engagement centers are long-lasting tools for your fundraising program. We have received numerous accolades from hospital and university facility offices for our installers’ professionalism and capabilities. We understand that we are visitors in your facility, and we do everything we can to honor and respect that environment.

Steve Winesett

Vice President, pROJECT lEAD

Steve is an authentic and experienced philanthropic partner; who cares deeply about inspiring philanthropy and improving lives. Steve graduated from Mississippi State University with a bachelor’s in Accounting and then received a Master’s in Liberal Arts from Texas Christian University. He is dedicated to creating sustainable philanthropic programs and the lives of the professionals serving those programs. With over 35 years of fundraising experience and the former President and CEO of the Children’s Hospital Colorado Foundation, Steve has brought a wealth of knowledge to the BrookGlobal team on many projects. 

Daniel Beer

SenioR Engagement Strategist

Daniel has been responsible for the development and execution of extensive design and consultation services for hundreds of projects over the last twenty years. His greatest asset when pursuing the highest level of customer satisfaction and client testimonials can be attributed to his strong communication skills. Daniel inspires our team and provides a tremendous amount of mentoring and insight.

Shawn Plater

STRATEGIST 

Shawn’s passion, enthusiasm, and communication skills are admirable and contagious, making him a highly effective leader. He is a team player who interacts professionally and co-operatively with clients, suppliers, co-workers & management within the organization. With more than fifteen years of experience in consulting, production, project management, and customer service, Shawn has an aptitude to provide strategic direction for sustainable recognition programs.

Anna Leskiw

creative specialist

Upon completion of her post-secondary education, Anna’s work experience had been primarily within the advertising and visual communications field, firstly with graphic design, then evolving to art direction, and finally to a marketing project manager. Many years of experience and a professional attitude continue to determine the method of approach and dedication required for each task. The high level of creativity, consideration of the client and their target markets, as well as attention to detail has been the key element to the success of many projects.

Joe Plater

project COORDINATOR

Joe leads the project management teams to ensure the quality of our process is always at the highest level. He has a tremendous depth of experience in Production and Customer Service. Joe is a detail-oriented problem solver which enables him to work well with clients and team members to develop the finished product. He is responsible for the final design approval, firm price proposal, and verifying all necessary information and timelines are met by both parties. Joe takes the project from concept through to production and ensures the install is completed on time. 

Miroslav Mackic

OPERATIONS MANAGER

Positive, organized, and efficient, Miro provides strategic leadership to the production and project management teams, ensuring effective management of labour, productivity, quality control, and safety. He uses his extensive operations experience to ensure our teams and projects are running on schedule without errors or issues.

Conny Dillistone

Creative SUPPORT

Conny has an extensive decade of experience in the graphic design and print industry. Her design work is both transformative and challenging, bringing a voice of innovation to the table. She relies on her extensive experience in graphic art and printing to help make each BrookGlobal engagement system a work of art.

Bruce Plater

Chief r&d, ENGINEERING

Bruce is a maestro when it comes to taking the design of a donor engagement system and making it a reality. With over 30+ years of building and designing donor engagement systems, Bruce has seen it all. This level of insight and intuition has led to the development of many of our systems such as the Brook Easy Change system and our Suspended Cable system. Bruce runs our engineering team to model the designs via CAD to develop detailed drawings for all the material and components needed to create the donor engagement system. These instructions are used by our install team and project management for the upcoming install and material purchasing.

Brett Mencik

project Manager

A Red-Seal Journeyman with more than seven years’ experience as a construction foreman, Brett leads the teams that install BrookGlobal’s donor engagement systems. He manages all on-site installations and updates, plus coordinates with our client partners’ facilities and maintenance teams to ensure minimal disruption. He is skilled at adapting to on-site conditions and maintains the highest safety standards while adhering to a disciplined approach to ensure deadlines are met. All his activities, including providing partner support during field visits, are aimed at achieving maximum customer satisfaction.

Tania Mastin

CFO, Finance lead

Tania oversees all financial systems and manages the processes for financial forecasting, budgets, taxes, and compliance requirements. In addition, she reviews and updates policies and procedures to ensure continuous improvement of our financials and ongoing seamless business operations.

Khalid Musa

PROCUREMENT

In his purchasing role, Khalid coordinates closely with BrookGlobal project managers to ensure all engagement system components come together at critical dates. Through more than 10 years of IT and geoinformatics (GIS) experience, Khalid has become known for his reliability, creativity, and enthusiasm along with his organizational skills. His extensive knowledge of project management, IT, and GIS enhances any philanthropic engagement project, and he is an effective, multi-lingual communicator.

Claude Esekody

client care manager

Claude is an expert in delivering success in our partner’s reordering and inquiries. Claude is very motivated, always challenging himself to do more, and his willingness to take on additional tasks makes him a great team player. His attention to detail in establishing a client’s needs and timeline and then ensuring all deadlines are met results in a precise finished product. He also has a contagious laugh that can’t help but make you smile.

BrookGlobal has vast experience working with complex organizations related to recognition displays.

BrookGlobal’s humble expertise, work ethic, and commitment to excellence is seen in everything we do.  

BrookGlobal’s 40+ years of experience with over 800 projects gives us a breadth and depth of knowledge and ability.

Celebrating communities and clearly communicating the impact of those communities is a powerful tool to sustain and even accelerate the trajectory of growth of a department.

 

DISCOVERY

The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your fundraising program.  This knowledge informs the strategies we create with you and these strategies influence and drive the design of your overall donor engagement strategy plan and the individual donor recognition items in that plan. This ensures that everything we co-create with you – whether it is a donor engagement strategy or a specific donor engagement center outlined in that strategy – is capable of being a tool to help drive the growth and sustainability of your fundraising program.

Another purpose is to discover as much information as possible about the physical locations where your donor recognition elements (exterior or interior signage, donor engagement centers, digital elements, etc.) will be. Having this “technical” knowledge about the physical location allows us to anticipate engineering challenges or obstacles and create designs to mitigate or accommodate those physical realities.

We generally learn this information through a combination of on-site visits and online meetings. It is an efficient and effective process.

The Discovery Phase concludes after we’ve drafted two working documents with you-  Major Objectives of the Project and What Does Success Look Like?  We review and affirm those documents in the next phase – the Strategy Phase.

BrookGlobal believes in the impact our clients make in their communities and the world. We believe an investment like this project is one that returns value to our clients and helps them grow and sustain their departments.

BrookGlobal’s commitment to excellence and attention to accuracy and detail can be seen in our projects across North America.

BrookGlobal has raving fans and a commitment to “Deliver the wow!” in every project for every client.