Orlando Health Foundation
Orlando Health is a $3.4 billion not-for-profit healthcare organization and a community-based network of hospitals, physician practices and outpatient care centers across Central Florida. Orlando Health needed a donor engagement system that made an impactful use of the hospital infrastructure, reinforced the delivery of the philanthropic message, and reflected the story of Orlando Healthcare impact on the community. BrookGlobal took a holistic approach to engagement including a donor center, making a connection with the donors through the impactful messages in a proactive communication tool, rather than just a listing name. An awareness strategy was incorporated to build and enhance a culture of philanthropy around donors, physicians and staff, visitors, patients and their families.