PRINCE EDWARD COUNTY MEMORIAL HOSPITAL

EXECUTIVE SUMMARY

Thank you for this opportunity to provide our response to your Request for Proposal for your donor recognition and room naming project.

We are inspired by your commitment to providing exceptional care for the county that will surely save lives and greatly impact all members of the greater community. Your dedication to environmental sustainability and patient comfort is truly unparalleled. We’re excited by your vision to become carbon neutral and that you’re on the precipice of becoming the first hospital in North America to have a mass timber frame.

Your philanthropic partners believe in the same vision. They aren’t only investing in a new hospital and new equipment; they too want to tackle some of the largest challenges in healthcare. Ultimately, you and your philanthropic investors share the same dream – investing in and building the future of care for the county and beyond.

Celebrating the philanthropic investment made by individuals, families and organizations may be the primary purpose of the new donor wall (which we call a donor engagement centre), but we know it can do so much more than that. Of course, it will celebrate philanthropy in a beautiful, thoughtful, and meaningful way, but it will also communicate the transformational impact of Prince Edward County Memorial Hospital Foundation (PECMHF) and communicate the integral role that philanthropy plays in accelerating extraordinary care.

As a fundraising and stewardship tool, your donor engagement centre will help you retain donors, grow philanthropic revenue, engage critical internal and external stakeholder groups, and provide you with messages that migrate across all your communication channels. All this results in the further enhancement of your philanthropic culture.

Thank you for this opportunity to respond to your Request for Proposal. We hope the following information is helpful as you choose your partner in this project. And we sincerely hope you conclude that BrookGlobal is the ideal partner to join you in this mission.

They backed
the build.

ABOUT

BROOKGLOBAL

For more than 40 years, BrookGlobal has been a family-owned business. The company was born as an architectural signage firm and evolved into crafting donor recognition systems for hospitals and universities in the 1980s.

Twenty years later, we strengthened our commitment to improving philanthropy, and in 2014, we pioneered a paradigm shift to engagement systems that have become game-changers for our partners. These engagement systems are exquisitely beautiful, highly effective, and easily updatable to continue recognizing and inspiring donors.

In creating innovative engagement systems to inspire donors, BrookGlobal takes an evidence-based approach reinforced by deep experience and a broad knowledge base from everyone at #TeamBrook.

Our common denominator? Passion for inspiring philanthropic investment to impact more lives positively.

PRINCE EDWARD COUNTY MEMORIAL HOSPITAL

PROJECT TEAM

The health and safety of your patients and staff are of the utmost importance to us. All members of #TeamBrook, including contractors, are fully vaccinated and we agree to abide by whichever regulations are in place at the time of installation.

Our team is committed to the highest standards of environmental sustainability including using EcoLogo and Greenguard certified inks and engaging in energy-saving practices like carpooling, recycling and working remotely. 

  • DISCOVERY
  • STRATEGY
  • DESIGN
  • IMPLEMENTATION

Sam Plater

PROJECT LEAD, KEY CONTACT
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Daniel Beer

STRATEGIST
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Shawn Plater

STRATEGIST
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Kerilee Falloon

CONTENT DEVELOPMENT LEAD
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Conny Dillistone

CREATIVE SPECIALIST
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Miroslav Mackic

OPERATIONS MANAGER
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Brett Menick

PROJECT COORDINATOR
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Claude Esekody

CLIENT CARE
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DEVELOPING YOUR

DONOR RECOGNITION

To orchestrate the success of your project, we would employ our tried-and-true methodology that we have used on hundreds of projects.

This methodology begins with a Discovery phase to ensure that we gain an understanding of your project’s primary objectives, aspirations, and challenges. The other three phases ensure that the entire project comes to a successful conclusion, on time and on budget. 

Our methodology has four phases. Each is briefly outlined below. To learn more about any phase, please click that box for a more in-depth description.

DISCOVERY

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Understanding Your Needs

  • Your fundraising program’s strategic objectives and aspirations
  • Your philanthropic and institutional culture
  • Your decision-making process and key stakeholders you want to involve
  • Existing donor recognition elements and policies
  • Your ideal timeline and budget
  • Engineering knowledge for possible locations of donor recognition elements
  • You and your architect’s design themes and aspirations

STRATEGY

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Ensuring Success

  • Affirm objectives and goals
  • Finalize donor recognition strategy and/or strategies for your donor recognition and room naming signage
  • Develop tangible goals to benchmark project success
  • Develop plans that speak to all stakeholders
  • Develop a plan to determine the frequency and method of updating content in centres

DESIGN

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Developing Solutions

  • Utilize strategies to inform the design
  • Orchestrate a creative design development process that engages all your desired stakeholders
  • Create designs that skillfully combine beauty, creativity, and functionality to ensure you have tools for the fundraising program
  • Finalize overall design and content plan

IMPLEMENTATION

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Bringing It All to Life

  • Fabricate and quality test the centre
  • Work with Engineering, Operations and Facilities to coordinate and install your donor engagement centre and room naming signage
  • Post-installation content updates

Their hospital. Their legacy.

PROJECT

CASE STUDIES

exterior donor recognition at Jim Pattison Children's Hospital

JIM PATTISON CHILDREN'S HOSPITAL FOUNDATION

See Case Study

CHILDREN'S MERCY RESEARCH INSTITUTE

See Case Study
donor engagement center

HEALTH SCIENCES CENTRE FOUNDATION

See Case Study

PROJECT

ILLUSTRATIONS

Designing beautiful, creative, and impactful donor recognition to honour your community of donors would be a process orchestrated collaboratively with you. We refer to that process as the design development process.

We were inspired by your dedication to environmental sustainability. Both of our proposed concepts reflect a love of nature and natural materials.

In this section, we provide a few illustrations to serve as examples of a potential starting point for our collaborative design development process.

CONCEPT ILLUSTRATIONS

PECM - Option 1
PECM - Option 1 - Naming Ops
PECM - Option 2
PECM - Option 2 - Naming Ops

CONCEPT FLYTHROUGH

To see the design descriptions and highlights, please click the button below.

More design concept information

PROJECT

INVESTMENT

We know financial considerations are important, so we have provided budget ranges to give context to each of the illustrative concepts shown above. These ranges are preliminary. We would work with you in the Discovery Phase to determine final pricing based upon the final design and size, materials chosen, and digital content requirements for your donor engagement centre.

more project investment information

PROJECT

TIMELINE & MILESTONES

PORTFOLIO OF

INSPIRATION
more inspiration

CLIENT

REFERENCES

TRILLIUM HEALTH PARTNERS FOUNDATION

Patti Sylvester

Director, Philanthropy

P: 416.720.3667

E: patti.sylvester@thp.ca

STRATFORD GENERAL HOSPITAL FOUNDATION

Andrea Page

Executive Director

P: 519.272.8210

E: andrea.page@hpha.ca

BRANKSOME
HALL

Tanya Pimenoff

Associate Director, Alumnae Relations

P: 919.385.0063

E: tpimenoff@branksome.on.ca

WHY

BROOKGLOBAL

Experience with organizations of similar size, scope, and complexity

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Alignment in organizational values

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Technical abilities and resources

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Understanding and appreciation of the philanthropic landscape of donor recognition

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Ability to facilitate the entire process from discovery through to implementation

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Competitive pricing structure that reflects our appreciation for the valued partnership

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Demonstrated concern for consistency, accuracy, and attention to detail

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Recommendations from current clients

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IN

CONCLUSION

We would be thrilled to create and install your donor engagement centre (complete with powerful and impactful content) and create the design for your room naming signage. It is our belief that doing so would not only create memorable experiences for your current donors but would inspire future donors to join in the mission and vision of Prince Edward County Memorial Hospital and the foundation!

Thank you for your consideration.

DOWNLOAD A PDF OF THIS PROPOSAL

Click here to download

BrookGlobal is committed to the highest standards of environmental sustainability including EcoLogo and Greenguard certified inks.

CONFIDENTIAL  | 30 JUNE 2022

Sam Plater

DIRECTOR OF BUSINESS DEVELOPMENT
Sam is a young and energic individual, who is passionate about understanding the driving needs of our clients to help them achieve their donor recognition goals and create lasting relationships. His communication skills greatly strengthen the relationships with our clients, expanding our methodology, services, and reach.

Daniel Beer

STRATEGIST

Daniel has been responsible for the development and execution of extensive design and consultation services for hundreds of projects over the last twenty years. His greatest asset when pursuing the highest level of customer satisfaction and client testimonials can be attributed to his strong communication skills. Daniel inspires our team and provides a tremendous amount of mentoring and insight.

Shawn Plater

DIRECTOR

As one of the Principals of BrookGlobal, Shawn’s passion, enthusiasm, and communication skills are admirable and contagious, making him a highly effective leader. He is a team player who interacts professionally and co-operatively with clients, suppliers, co-workers & management within the organization. With more than fifteen years of experience in consulting, production, project management, and customer service, Shawn has an aptitude to provide strategic direction for sustainable recognition programs.

Kerilee Falloon

CONTENT DEVELOPMENT LEAD

Equipped with a highly strategic mind, Kerilee is incredibly adaptable, having excelled in sectors ranging from finance to education. She possesses the skills and experience to analyze a situation from a high level while being equally committed to attending to each detail. Kerilee is particularly adept at navigating the fast-paced, ever-changing world of digital marketing, ensuring that each specific audience receives the message that’s relevant to them. 

Conny Dillistone

Creative SUPPORT

Conny has an extensive decade of experience in the graphic design and print industry. Her design work is both transformative and challenging, bringing a voice of innovation to the table. She relies on her extensive experience in graphic art and printing to help make each BrookGlobal engagement system a work of art.

Miroslav Mackic

OPERATIONS MANAGER

Positive, organized, and efficient, Miro provides strategic leadership to the production and project management teams, ensuring effective management of labour, productivity, quality control, and safety. He uses his extensive operations experience to ensure our teams and projects are running on schedule without errors or issues.

Brett Mencik

project Manager

A Red-Seal Journeyman with more than seven years’ experience as a construction foreman, Brett leads the teams that install BrookGlobal’s donor engagement systems. He manages all on-site installations and updates, plus coordinates with our client partners’ facilities and maintenance teams to ensure minimal disruption. He is skilled at adapting to on-site conditions and maintains the highest safety standards while adhering to a disciplined approach to ensure deadlines are met. All his activities, including providing partner support during field visits, are aimed at achieving maximum customer satisfaction.

Claude Esekody

client care

Claude is an expert in delivering success in our partner’s reordering and inquiries. Claude is very motivated, always challenging himself to do more, and his willingness to take on additional tasks makes him a great team player. His attention to detail in establishing a client’s needs and timeline and then ensuring all deadlines are met results in a precise finished product. He also has a contagious laugh that can’t help but make you smile.

DISCOVERY

The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your department and how this particular project fits into those objectives. This ensures that everything we co-create with you is capable of being a tool to help drive the growth and awareness of the important work you do.

The Discovery Phase concludes after we’ve drafted two working documents with you – Major Objectives of the Project and What Does Success Look Like? We review and affirm those documents in the next phase – the Strategy Phase. 

STRATEGY

The Strategy Phase is when we take all we learned in the Discovery Phase and develop strategies to ensure your project achieves as many strategic objectives as possible.

In addition, we work with you to confirm your aspirations related to donor experience and philanthropic messaging, then use this knowledge to create strategies to impact the design of your donor recognition centre. This ensures that the design can optimally communicate your appreciation of your philanthropic partners and that your strategic philanthropic messages now, and remain a relevant, impactful tool for years to come.

DESIGN

The Design Phase is when everything begins to take shape. It is in this phase that we work with you to make the transition from ideas and concepts to actual drawings, illustrations, or documents that become real.

We have enormous experience in orchestrating this process to produce a result that uniquely reflects your aspirations, hopes, and dreams. In addition, ensure you end up with powerful tools to help drive and sustain growth in your fundraising program, speak to all audiences, enhance your philanthropic culture, and provide critical philanthropic messages you can migrate across all communication channels.

IMPLEMENTATION

The Implementation Phase is exactly what the name implies. It is the phase when the donor engagement centre and room naming signage is built, tested, and installed. We bring our vast construction and engineering experience to this process and can navigate unforeseen challenges or last-minute changes needed.

Our attention to detail and commitment to quality ensure that your donor engagement centre is a long-lasting tool for your fundraising program. We have received numerous accolades from hospital and university facility offices for our installers’ professionalism and capabilities. We understand that we are visitors to your facility, and we do everything we can to honour and respect that environment.

BrookGlobal has vast experience working with complex organizations related to donor recognition and engagement.

BrookGlobal’s humble expertise, work ethic, and commitment to excellence is seen in everything we do.  

BrookGlobal’s 40+ years of experience with over 800 projects gives us a breadth and depth of knowledge and ability.

Celebrating your donors and clearly communicating the impact of their gifts is a powerful tool to sustain and even accelerate the trajectory of philanthropic growth.

 

Our partnership is one from start to finish and this ensures that your donor recognition is a powerful and effective communication tool for your fundraising team.

BrookGlobal believes in the impact our clients make in their communities and the world. We believe an investment like this project is one that returns value to our clients and helps them grow and sustain their departments.

BrookGlobal’s commitment to excellence and attention to accuracy and detail can be seen in our projects across North America.

BrookGlobal has raving fans and a commitment to “Deliver the wow!” in every project for every client.