Inspiring the donors of today and tomorrow through a meaningful engagement system.
With its excellence in academics, leadership, research and innovation, Dalhousie University is internationally known as one of North America’s most welcoming institutions of higher learning. Founded in 1818, Dalhousie attracts more than 18,000 students from around the world.
The university wanted to thank and honor historic donors as well as those in the more recent Bold Ambitions campaign. It also sought to build a culture of philanthropy among students – tomorrow’s donors – that highlights the importance of philanthropy to their success. A donor engagement program was needed to increase donations and donor retention in the future.
Using the previous campaign success as a launching point for ongoing cumulative gifts and donor stewardship, BrookGlobal designed an engagement system to tell Dalhousie’s story in a meaningful way, recognize all donation levels, inspire viewers and complement the university’s environment. The strategy included use of a location that is a gathering point and creation of a system that can be easily and economically refreshed.
“On behalf of Dalhousie University, I would like to extend my sincere thanks to BrookGlobal for creating a beautiful piece of art that celebrates our donors’ life-time commitment to our institution.”
“From the beginning, Brook was open to our thoughts and ideas, taking the time to understand what we wanted to accomplish and why. Initially, we had many goals, but through Brook’s guidance we were able to better define our purpose which led to an end result that surpasses all our expectations.”
Nancy Farmer, Manager, Donor Relations