finishing a capital campaign strong

4 Best Practices to Finish a Capital Campaign Strong

Planning and executing a fundraising capital campaign of any size takes preparation, energy, and great endurance! Of course, it’s done because the effort involved is always worth it: Fundraising campaigns allow you to engage your supporters, expand your donor base, and raise funds for your organization.

As your campaign enters the home stretch, all efforts become more important than ever to ensure your impact and message are of the highest quality and successful completion is certain.

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See how other organizations are showing donors their impact.

We’ve identified five best practices to finish a Capital campaign strong.

We’d love to hear about your experiences in finishing capital campaigns so please send us your thoughts!

Utilize Temporary Recognition

temporary recognition for your capital campaign

When you utilize temporary recognition in the final stretch of your capital campaign, donors will see how their name will be displayed in the hospital, and how they can create a greater legacy by increasing their gift.

Some foundations have displayed banners around the facility showing what donor recognition will look like. Certainly showing donors where their names are in the naming policy and informing them of the next level in giving are good ways to employ temporary recognition and increase donations.

Show Donors Their Impact

Seeing how their giving changes lives is one of the best ways to engage donors during the end stages of a capital campaign. Update your philanthropy or donor recognition center with impact stories about specific donations/campaigns.

Share impact stores across all your communication channels, and be sure to link to the campaign and highlight the giving deadline.

Make sure your philanthropic partners, caregivers, trustees, and community understand the impact that philanthropy has on your organization and the lives of the people you serve. It’s not enough to say ‘giving changes lives’. Share how giving changes lives, and where giving directly impacts people in stories that others can easily remember and continue to share.

Celebrate Comprehensively

Use your campaign celebrations to show how everyone had a role in making the campaign successful. Make sure that everyone—volunteers, donors, employees, executives, and sponsors—is included in hearing how they played a part in the campaign’s success.

celebrating your capital campaign

Use your capital campaign celebrations to show how everyone had a role in making the campaign successful. Make sure that everyone—volunteers, donors, employees, executives, and sponsors—is included in hearing how they played a part in the campaign’s success.

See how two leading organizations successfully held a virtual unveiling.

Connect to the Longer-Term Vision

Each capital campaign fills in several pieces of a puzzle that reveals the ultimate picture of your vision to impact your community and change the world. Articulate how the current campaign impacts that vision.

Alongside the campaign’s success, show what remains to be done. The final lap of the campaign is both a celebration of accomplishment and the launching of an even larger vision. There is always more work to be done, and the best time to inspire future action is during current success.

Every step of finishing a capital campaign strong gives an opportunity to expand ambassadors within your foundation for philanthropy!

We’re here to support you as you finish strong, plan the next capital campaign, and promote the transformative role of philanthropy in our world. Contact us today and let’s work together for great things!

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