FOR SUNNYBROOK
FOUNDATION

GARRY HURVITZ BRAIN SCIENCES CENTRE

EXECUTIVE SUMMARY

Thank you for this opportunity to provide our response to your Request for Proposal for the Garry Hurvitz Brain Sciences Centre (GHBSC or Centre) Donor Wall and Recognition Signage.

We are inspired by your commitment to create a first-of-its-kind Centre that will allow your amazing researchers and caregivers to invent and thus, revolutionize the future of brain health.

Your philanthropic partners believe in this same vision! They aren’t only investing in a new building; they too want to tackle some of the largest challenges in brain health, accelerate breakthroughs, and create less invasive care today while pioneering the cures of tomorrow. Ultimately, you and your philanthropic investors share the same dream – preventing brain illness and injury in the first place. 

Celebrating the philanthropic investment made by your philanthropic partners may be the primary purpose of your new donor wall (what we call a donor engagement centre), but we know it can do so much more than that. Of course, it will celebrate philanthropy in a beautiful, meaningful, and inclusive manner, but it will also communicate the transformational impact of Sunnybrook Health and the GHBSC and communicate the integral role that philanthropy plays in accelerating the future breakthroughs in brain health.

As a fundraising and stewardship tool, your donor engagement centre will help you retain donors, grow philanthropic revenue, engage critical stakeholder groups, and provide you with messages that can migrate across all your communication channels. All this results in the further enhancement of your philanthropic culture.

Thank you for the opportunity to respond to your Request for Proposal. We hope the following information is helpful as you choose your partner in this project. And we sincerely hope you conclude that BrookGlobal is the optimal partner to join you in this mission.

OUR UNDERSTANDING OF

YOUR PROJECT

Your aspirations are inspiring! We would be privileged to partner with you to make them come to life. We understand the project would have two specific elements.

Creating the physical design and content development of a dynamic donor engagement centre for your new GHBSC.

Developing the design of the donor recognition naming signage in the GHBSC.

The donor engagement centre’s primary purpose is to recognize and celebrate your philanthropic partners who share your vision for the new Garry Hurvitz Brain Sciences Centre. It’s our understanding that you want to accomplish this (and more!) by skillfully integrating donor recognition, design, and storytelling in a hybrid mix of digital and static (what we call Brook Easy Change) systems. 

Your donor engagement centre will communicate the impact of philanthropic investment by creating an exceptional donor experience in storytelling by specifically communicating the impact of philanthropy on research and clinical care. At the same time, it will clearly link philanthropic investment to your ability to invent tomorrow’s breakthroughs today.

By doing this, you will not only be able to provide an exceptional donor experience, but you will have a powerful tool that helps you accelerate the trajectory of success in your philanthropic program even more.

Your individual donor recognition naming signage space will complement existing donor recognition on your campus and will be a beautiful and elegant addition to the Centre, allowing you to create a memorable and emotionally significant experience for those individual donors.

As we understand, there are four key objectives you want to accomplish,

  • You want to recognize and celebrate the supporters of the Garry Hurvitz Brain Sciences Centre.
  • You want to communicate the impact of donor contributions through truly engaging storytelling.
  • You want to demonstrate the breadth, scale and importance of the care and research at the Centre, further creating a culture of philanthropy and encouraging even more philanthropic investment.
  • You want to create a remarkable donor experience that is memorable and will emotionally resonate with viewers and is capable of migrating to other communication channels.

For everyone with a brain and a heart.

ABOUT

BROOKGLOBAL

For more than 40 years, BrookGlobal has been a family-owned business. The company was born as an architectural signage firm and evolved into crafting donor recognition systems for hospitals and universities in the 1980s.

Twenty years later, we strengthened our commitment to improving philanthropy, and in 2014, we pioneered a paradigm shift to engagement systems that have become game-changers for our partners. These engagement systems are exquisitely beautiful, highly effective, and easily updatable to continue recognizing and inspiring donors.

In creating innovative engagement systems to inspire donors, BrookGlobal takes an evidence-based approach reinforced by deep experience and a broad knowledge base from everyone at #TeamBrook.

Our common denominator? Passion for inspiring philanthropic investment to impact more lives positively.

THE SUNNYBROOK

PROJECT TEAM

The health and safety of your patients and staff are of the utmost importance to us. All members of #TeamBrook, including contractors, are fully vaccinated and we agree to abide by whichever regulations are in place at the time of installation.

  • DISCOVERY
  • STRATEGY
  • DESIGN
  • IMPLEMENTATION

Daniel Beer

PROJECT LEAD, KEY CONTACT
GET TO KNOW ME

Steve Winesett

VP, SUSTAINABILITY COUNSEL
GET TO KNOW ME

Shawn Plater

STRATEGIST
GET TO KNOW ME

Anna Leskiw

CREATIVE SPECIALIST
GET TO KNOW ME

Brett Mencik

PROJECT COORDINATOR
GET TO KNOW ME

Miroslav Mackic

OPERATIONS MANAGER
GET TO KNOW ME

Bruce Plater

CHIEF R&D, ENGINEERING
GET TO KNOW ME

Claude Esekody

CLIENT CARE
GET TO KNOW ME

NOTABLE

CLIENTS

Alberta Cancer Foundation

Alberta Children’s Hospital Foundation

Arkansas Children’s Hospital

Asante Foundation

Baptist Health Foundation (Jacksonville)

Barrow Neurological Institute

Brigham & Women’s Hospital

British Virgin Islands Health Service Authority

Brockville and District Hospital Foundation

Carle Foundation

Children’s Hospital Foundation (Richmond)

Children’s Hospital New Orleans

Children’s Mercy Kansas City

CHRISTUS Health

Covenant Health Saginaw

Duke Health

Eastern Virginia Medical School

Foundations of MultiCare

Geisinger

Health Sciences Centre Foundation

Hennepin Healthcare

Huntsville Hospital Foundation 

Inova Hospital Foundation

Intermountain Healthcare

Island Health – Vancouver

Jim Pattison Children’s Hospital Foundation

Johns Hopkins All Children’s Hospital Foundation

McLaren Northern Michigan Foundation

Medical College of Wisconsin

Medicine Hat & District Health Foundation

Mohawk Valley Health System

Nanaimo Hospital Foundation

Navicent Health Foundation

Orlando Health Foundation

PennMed

PennVet

PennState Children’s Hospital

Renfrew Victoria Hospital

Rush University Medical Center

Saint John’s Health Center Foundation

Sanford Health Foundation

Sarasota Memorial Healthcare Foundation

St. Boniface General Hospital Research Foundation

Stollery Children’s Hospital Foundation

Stratford General Hospital Foundation

The Carle Foundation

The Chester County Hospital

The Montreal Children’s Hospital Foundation

Trillium Health Partners Foundation

Trinity Health Foundation

UC Health

Yavapai Regional Medical Center

DEVELOPING YOUR

DONOR RECOGNITION

To orchestrate the success of your project, we would employ our tried-and-true methodology that we have used on hundreds of projects.

This methodology begins with a Discovery phase to ensure that we gain an understanding of your project’s primary objectives, aspirations, and challenges. The other three phases ensure that the entire project comes to a successful conclusion, on time and on budget. 

Our methodology has four phases. Each is briefly outlined below. To learn more about any phase, please click that box for a more in-depth description.

DISCOVERY

Learn more

Understanding Your Needs

  • Your fundraising program’s strategic objectives and aspirations
  • Your philanthropic and institutional culture
  • Your decision-making process and key stakeholders you want to involve
  • Existing donor recognition elements and policies
  • Your ideal timeline and budget
  • Engineering knowledge for possible locations of donor recognition elements
  • You and your architect’s design themes and aspirations

STRATEGY

Learn more

Ensuring Success

  • Affirm objectives and goals
  • Finalize donor recognition strategy and/or strategies for individual donor engagement centres
  • Develop tangible goals to benchmark project success
  • Develop plans that speak to all stakeholders
  • Develop a plan to determine the frequency and method of updating content in centres

DESIGN

Learn more

Developing Solutions

  • Utilize strategies to inform the design
  • Orchestrate a creative design development process that engages all your desired stakeholders
  • Create designs that skillfully combine beauty, creativity, and functionality to ensure you have tools for the fundraising program
  • Finalize overall design and content plan

IMPLEMENTATION

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Bringing It All to Life

  • Fabricate and quality test the centre
  • Work with Engineering, Operations and Facilities to coordinate and install your donor engagement centre
  • Post-installation content updates

CONTENT

DEVELOPMENT

As we have pointed out earlier in our response, recognizing the inaugural donors to your Garry Hurvitz Brain Sciences Centre is the primary focus of your donor engagement centre, but we know your engagement centre can do much more than that.

It can:

  • Clearly communicate the impact philanthropic investment has on your ability to create breakthroughs,
  • Create an enormously meaningful and emotionally compelling experience,
  • Create lasting and compelling memories through impactful storytelling,
  • Explain the vision of the Centre in simple, meaningful ways,
  • Directly link past philanthropy to breakthroughs you’ve created and thus, illustrate how additional philanthropy can create the breakthroughs of tomorrow, sooner rather than later.
 

To ensure that your donor engagement centre accomplishes all that it can, it must have meaningful and thoughtfully developed content that can be easily updated so that it is always relevant.

A hybrid donor engagement centre like we are proposing is an ideal way to communicate philanthropic messages. The key, of course, is to have compelling content. To accomplish this, BrookGlobal has developed guiding philosophies to inform the thoughtful implementation of a content development process.

OUR GUIDING PHILOSOPHIES OF CONTENT CREATION

Click on the boxes below to learn more about each of our philosophies.

WE BELIEVE A HYBRID DONOR ENGAGEMENT CENTRE PROVIDES THE GREATEST FLEXIBILITY

WE BELIEVE CONTENT CREATION CAN STRENGTHEN CRITICAL INTERNAL RELATIONSHIPS

WE BELIEVE CONTENT CAN NURTURE AND GROW PHILANTHROPIC CULTURE

WE BELIEVE SIMPLER IS BETTER

WE BELIEVE CONTENT SHOULD BE CAPABLE OF MIGRATING ACROSS OTHER COMMUNICATION CHANNELS

WE BELIEVE STORYTELLING IS POWERFUL AND EFFECTIVE

WE ENCOURAGE A STRATEGIC AND CONSISTENT APPROACH

CONTENT DEVELOPMENT PROCESS

While the process of developing content for a donor engagement centre may vary slightly from client to client, we believe there is a clear pathway for the process we would follow in working with you to create the content for your donor engagement centre.

To learn about our content development process, please click the button below.

content development process

MANAGING FUTURE CONTENT

We know how frustrating updating the content of the static and digital portions on your donor wall can be, so with this in mind we have developed the Brook Easy Change System and a Digital Content Management System. 

To learn about updating content, please click the button below.

managing future content

For when it matters most.

CASE STUDIES &

PROJECT REFERENCES

exterior donor recognition at Jim Pattison Children's Hospital

JIM PATTISON CHILDREN'S HOSPITAL FOUNDATION

Brynn Boback-Lane

President & CEO

P: 306-227-7107

E: brynn@pattisonchildrens.ca

See Case Study

CHILDREN'S MERCY RESEARCH INSTITUTE

Morgan Moravec

Assistant Director of Donor Recognition

P: 816-302-0452

E: mgmoravec@cmh.edu

See Case Study
donor engagement center

HEALTH SCIENCES CENTRE FOUNDATION

Jonathon Lyon

President & CEO

P: 204-515-5616

E: jlyon@hscfoundation.ca

See Case Study

PROJECT

ILLUSTRATIONS

Designing beautiful, creative, and impactful donor recognition to honour your community of donors would be a process orchestrated collaboratively with you. We refer to that process as the design development process.

In this section, we provide a few illustrations to serve as examples of a potential starting point for our collaborative design development process.

CONCEPT ILLUSTRATIONS

SBF Donor Wall Option 1
SBF Donor Wall Option 2
SBF Naming Signage Option 1
SBF Naming Signage Option 2

CONCEPT FLYTHROUGH

To see the design descriptions and highlights, please click the button below.

More design concept information

PROJECT

INVESTMENT

We know financial considerations are important, so we have provided budget ranges to give context to each of the illustrative concepts shown above. These ranges are preliminary. We would work with you in the Discovery Phase to determine final pricing based upon the final design and size, materials chosen, and digital content requirements for your donor engagement centre.

more project investment information

PROJECT

TIMELINE & MILESTONES

PORTFOLIO OF

INSPIRATION
more inspiration

WHY

BROOKGLOBAL

Experience with organizations of similar size, scope, and complexity

Learn more

Alignment in organizational values

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Technical abilities and resources

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Understanding and appreciation of the philanthropic landscape of donor recognition

Learn more

Ability to facilitate the entire process from discovery through to implementation

Learn more

Competitive pricing structure that reflects our appreciation for the valued partnership

Learn more

Demonstrated concern for consistency, accuracy, and attention to detail

Learn more

Recommendations from current clients

Learn more

IN

CONCLUSION

We would be thrilled to create and install a donor engagement centre (complete with powerful and impactful content) and create the design for your donor recognition naming signage for your GHBSC. It is our belief that doing so would not only create memorable experiences for your current donors but would inspire future donors to join in the mission and vision of the Garry Hurvitz Brain Sciences Centre!

Thank you!

DOWNLOAD A PDF OF THIS PROPOSAL

Click here to download

CONFIDENTIAL  | 25 MARCH 2022

Daniel Beer

PROJECT LEAD, KEY CONTACT

Daniel has been responsible for the development and execution of extensive design and consultation services for hundreds of projects over the last twenty years. His greatest asset when pursuing the highest level of customer satisfaction and client testimonials can be attributed to his strong communication skills. Daniel inspires our team and provides a tremendous amount of mentoring and insight.

Steve Winesett

SUSTAINABILITY COUNSEL

Steve is an authentic and experienced philanthropic partner; who cares deeply about inspiring philanthropy and improving lives. Steve graduated from Mississippi State University with a Bachelor’s in Public Accounting and then received an MLA from Texas Christian University. He is dedicated to creating sustainable philanthropic programs and the lives of the professionals serving those programs. With over 35 years of fundraising experience and the former President and CEO of the Children’s Hospital Colorado Foundation, Steve has brought a wealth of knowledge to the BrookGlobal team on many projects. 

Shawn Plater

DIRECTOR

As one of the Principals of BrookGlobal, Shawn’s passion, enthusiasm, and communication skills are admirable and contagious, making him a highly effective leader. He is a team player who interacts professionally and co-operatively with clients, suppliers, co-workers & management within the organization. With more than fifteen years of experience in consulting, production, project management, and customer service, Shawn has an aptitude to provide strategic direction for sustainable recognition programs.

Anna Leskiw

creative specialist

Upon completion of her post-secondary education, Anna’s work experience had been primarily within the advertising and visual communications field, firstly with graphic design, then evolving to art direction, and finally to a marketing project manager. Many years of experience and a professional attitude continue to determine the method of approach and dedication required for each task. The high level of creativity, consideration of the client and their target markets, as well as attention to detail has been the key element to the success of many projects.

Brett Mencik

project Manager

A Red-Seal Journeyman with more than seven years’ experience as a construction foreman, Brett leads the teams that install BrookGlobal’s donor engagement systems. He manages all on-site installations and updates, plus coordinates with our client partners’ facilities and maintenance teams to ensure minimal disruption. He is skilled at adapting to on-site conditions and maintains the highest safety standards while adhering to a disciplined approach to ensure deadlines are met. All his activities, including providing partner support during field visits, are aimed at achieving maximum customer satisfaction.

Miroslav Mackic

OPERATIONS MANAGER

Positive, organized, and efficient, Miro provides strategic leadership to the production and project management teams, ensuring effective management of labour, productivity, quality control, and safety. He uses his extensive operations experience to ensure our teams and projects are running on schedule without errors or issues.

Bruce Plater

Chief r&d, ENGINEERING

Bruce is a maestro when it comes to taking the design of a donor engagement system and making it a reality. With over 30+ years of building and designing donor engagement systems, Bruce has seen it all. This level of insight and intuition has led to the development of many of our systems such as the Brook Easy Change system and our Suspended Cable system. Bruce runs our engineering team to model the designs via CAD to develop detailed drawings for all the material and components needed to create the donor engagement system. These instructions are used by our install team and project management for the upcoming installation and material purchasing.

Claude Esekody

client care

Claude is an expert in delivering success in our partner’s reordering and inquiries. Claude is very motivated, always challenging himself to do more, and his willingness to take on additional tasks makes him a great team player. His attention to detail in establishing a client’s needs and timeline and then ensuring all deadlines are met results in a precise finished product. He also has a contagious laugh that can’t help but make you smile.

DISCOVERY

The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your department and how this particular project fits into those objectives. This ensures that everything we co-create with you is capable of being a tool to help drive the growth and awareness of the important work your department does.

The Discovery Phase concludes after we’ve drafted two working documents with you – Major Objectives of the Project and What Does Success Look Like? We review and affirm those documents in the next phase – the Strategy Phase. 

STRATEGY

The Strategy Phase is when we take all we learned in the Discovery Phase and develop strategies to ensure your project achieves as many strategic objectives as possible.

In addition, we work with you to confirm your aspirations related to viewer experience, then use this knowledge to create strategies to impact the design of your display. This ensures that the design can optimally communicate your appreciation of your donors now, and remain a relevant, impactful, philanthropic tool for years to come.

DESIGN

The Design Phase is when everything begins to take shape. It is in this phase that we work with you to make the transition from ideas and concepts to actual drawings, illustrations, or documents that become real.

We have enormous experience in orchestrating this process to produce a result that uniquely reflects your aspirations, hopes, and dreams. In addition, we ensure you end up with powerful tools to help drive and sustain growth in your philanthropic program, speak to all audiences, enhance your culture, and provide critical messages you can migrate across all communication channels.

IMPLEMENTATION

The Implementation Phase is exactly what the name implies. It is the phase when the display is built, tested, and installed. We bring our vast construction and engineering experience to this process and can navigate unforeseen challenges or last-minute changes needed.

Our attention to detail and commitment to quality ensure that your display is a long-lasting tool for your department. We have received numerous accolades from hospital and university facility offices for our installers’ professionalism and capabilities. We understand that we are visitors to your facility, and we do everything we can to honor and respect that environment. 

Through the design process, we ensure that your digital elements are integrated seamlessly into the overall design of the donor engagement centre. The digital elements complement the stories, key philanthropic messages, and donor recognition elements “housed” on the Brook Easy Change portion of the centre. We believe this hybrid approach creates a compelling and memorable experience for all those who view it. In addition, it provides you with content that can be repurposed and migrated across other communication channels (social media, websites, publications, etc.).

Since philanthropic messaging occurs in the broader context of your institution-wide messaging, we know that coordinating with other offices is an opportunity to strengthen those internal relationships and build even more trust between colleagues. We encourage this without “giving away” any of the authority the Foundation has over philanthropic message creation and dissemination.

Sharing the impact of philanthropic investment is one of the strongest ways to nurture an institution’s philanthropic culture. Showing volunteer leaders, institutional leadership, caregivers and researchers the impact that philanthropic investment has is one of the strongest ways to nurture your internal philanthropic culture.

Philanthropy professionals have never had so many demands on their time. Given these demands and expectations, we believe a simple approach toward your content (especially, your digital element) is often better. We encourage clients to start simply and grow step-by-step.

As we’ve stated many times in this response, we believe taking the messages delivered on the donor engagement centre and repurposing them across other communication channels not only reinforces these key messages and stories, but it also shares them with audiences who may never set foot in your facility. 

Stories stick with people long after facts are forgotten. And storytelling that draws a direct connection between a gift and a specific impact that gift made or helped cause is very powerful. Using your past accomplishments to communicate your successful track record you have in creating breakthroughs is one of the most powerful strategies to generate philanthropic investment for your breakthroughs of the future. Showing how philanthropy had a role in achieving past accomplishments demystifies the link between today’s philanthropic investment and tomorrow’s breakthroughs.

Very early in the content development process, we work with clients to understand the resources they have to produce and refresh content. This helps them develop the frequency with which they want to update their donor engagement centre that aligns with their resources to do so. We also encourage them to think about their communication calendar and align the centre’s renewal schedule with that calendar. And finally, we encourage them to consider major events (events in the facility, on their larger campus, and off-campus) and major fundraising or institutional milestones. 

BrookGlobal has vast experience working with complex organizations related to recognition displays.

BrookGlobal’s humble expertise, work ethic, and commitment to excellence is seen in everything we do.  

BrookGlobal’s 40+ years of experience with over 800 projects gives us a breadth and depth of knowledge and ability.

Celebrating communities and clearly communicating the impact of those communities is a powerful tool to sustain and even accelerate the trajectory of growth of a department.

 

Our partnership is one from start to finish and this ensures that your donor recognition is a powerful and effective communication tool for your fundraising team.

BrookGlobal believes in the impact our clients make in their communities and the world. We believe an investment like this project is one that returns value to our clients and helps them grow and sustain their departments.

BrookGlobal’s commitment to excellence and attention to accuracy and detail can be seen in our projects across North America.

BrookGlobal has raving fans and a commitment to “Deliver the wow!” in every project for every client.