Creating the physical design and content development of a dynamic donor engagement centre for your new GHBSC.
Developing the design of the donor recognition naming signage in the GHBSC.
For more than 40 years, BrookGlobal has been a family-owned business. The company was born as an architectural signage firm and evolved into crafting donor recognition systems for hospitals and universities in the 1980s.
Twenty years later, we strengthened our commitment to improving philanthropy, and in 2014, we pioneered a paradigm shift to engagement systems that have become game-changers for our partners. These engagement systems are exquisitely beautiful, highly effective, and easily updatable to continue recognizing and inspiring donors.
In creating innovative engagement systems to inspire donors, BrookGlobal takes an evidence-based approach reinforced by deep experience and a broad knowledge base from everyone at #TeamBrook.
Our common denominator? Passion for inspiring philanthropic investment to impact more lives positively.
To orchestrate the success of your project, we would employ our tried-and-true methodology that we have used on hundreds of projects.
This methodology begins with a Discovery phase to ensure that we gain an understanding of your project’s primary objectives, aspirations, and challenges. The other three phases ensure that the entire project comes to a successful conclusion, on time and on budget.
Our methodology has four phases. Each is briefly outlined below. To learn more about any phase, please click that box for a more in-depth description.
Understanding Your Needs
Bringing It All to Life
President & CEO
Assistant Director of Donor Recognition
President & CEO
Designing beautiful, creative, and impactful donor recognition to honour your community of donors would be a process orchestrated collaboratively with you. We refer to that process as the design development process.
In this section, we provide a few illustrations to serve as examples of a potential starting point for our collaborative design development process.
OUR GUIDING PHILOSOPHIES OF CONTENT CREATION
Click on the boxes below to learn more about each of our philosophies.
CONTENT DEVELOPMENT PROCESS
While the process of developing content for a donor engagement centre may vary slightly from client to client, we believe there is a clear pathway for the process we would follow in working with you to create the content for your donor engagement centre.
To learn about our content development process, please click the button below.
MANAGING FUTURE CONTENT
We know how frustrating updating the content of the static and digital portions on your donor wall can be, so with this in mind we have developed the Brook Easy Change System and a Digital Content Management System.
To learn about updating content, please click the button below.
We know financial considerations are important, so we have provided budget ranges to give context to each of the illustrative concepts shown above. These ranges are preliminary. We would work with you in the Discovery Phase to determine final pricing based upon the final design and size, materials chosen, and digital content requirements for your donor engagement centre.
CONFIDENTIAL | 25 MARCH 2022
The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your department and how this particular project fits into those objectives. This ensures that everything we co-create with you is capable of being a tool to help drive the growth and awareness of the important work your department does.
The Discovery Phase concludes after we’ve drafted two working documents with you – Major Objectives of the Project and What Does Success Look Like? We review and affirm those documents in the next phase – the Strategy Phase.
The Strategy Phase is when we take all we learned in the Discovery Phase and develop strategies to ensure your project achieves as many strategic objectives as possible.
In addition, we work with you to confirm your aspirations related to viewer experience, then use this knowledge to create strategies to impact the design of your display. This ensures that the design can optimally communicate your appreciation of your donors now, and remain a relevant, impactful, philanthropic tool for years to come.
The Design Phase is when everything begins to take shape. It is in this phase that we work with you to make the transition from ideas and concepts to actual drawings, illustrations, or documents that become real.
We have enormous experience in orchestrating this process to produce a result that uniquely reflects your aspirations, hopes, and dreams. In addition, we ensure you end up with powerful tools to help drive and sustain growth in your philanthropic program, speak to all audiences, enhance your culture, and provide critical messages you can migrate across all communication channels.
The Implementation Phase is exactly what the name implies. It is the phase when the display is built, tested, and installed. We bring our vast construction and engineering experience to this process and can navigate unforeseen challenges or last-minute changes needed.
Our attention to detail and commitment to quality ensure that your display is a long-lasting tool for your department. We have received numerous accolades from hospital and university facility offices for our installers’ professionalism and capabilities. We understand that we are visitors to your facility, and we do everything we can to honor and respect that environment.
Through the design process, we ensure that your digital elements are integrated seamlessly into the overall design of the donor engagement centre. The digital elements complement the stories, key philanthropic messages, and donor recognition elements “housed” on the Brook Easy Change portion of the centre. We believe this hybrid approach creates a compelling and memorable experience for all those who view it. In addition, it provides you with content that can be repurposed and migrated across other communication channels (social media, websites, publications, etc.).
Since philanthropic messaging occurs in the broader context of your institution-wide messaging, we know that coordinating with other offices is an opportunity to strengthen those internal relationships and build even more trust between colleagues. We encourage this without “giving away” any of the authority the Foundation has over philanthropic message creation and dissemination.
Sharing the impact of philanthropic investment is one of the strongest ways to nurture an institution’s philanthropic culture. Showing volunteer leaders, institutional leadership, caregivers and researchers the impact that philanthropic investment has is one of the strongest ways to nurture your internal philanthropic culture.
Philanthropy professionals have never had so many demands on their time. Given these demands and expectations, we believe a simple approach toward your content (especially, your digital element) is often better. We encourage clients to start simply and grow step-by-step.
Stories stick with people long after facts are forgotten. And storytelling that draws a direct connection between a gift and a specific impact that gift made or helped cause is very powerful. Using your past accomplishments to communicate your successful track record you have in creating breakthroughs is one of the most powerful strategies to generate philanthropic investment for your breakthroughs of the future. Showing how philanthropy had a role in achieving past accomplishments demystifies the link between today’s philanthropic investment and tomorrow’s breakthroughs.
Very early in the content development process, we work with clients to understand the resources they have to produce and refresh content. This helps them develop the frequency with which they want to update their donor engagement centre that aligns with their resources to do so. We also encourage them to think about their communication calendar and align the centre’s renewal schedule with that calendar. And finally, we encourage them to consider major events (events in the facility, on their larger campus, and off-campus) and major fundraising or institutional milestones.