Inspiring the donors of today and tomorrow through a meaningful engagement system at Dalhousie University.
With its excellence in academics, leadership, research and innovation, Dalhousie University is internationally known as one of North America’s most welcoming institutions of higher learning. Founded in 1818, Dalhousie attracts more than 18,000 students from around the world.
The university wanted to thank and honor historic donors as well as those in the more recent Bold Ambitions campaign. It also sought to build a culture of philanthropy among students – tomorrow’s donors – that highlights the importance of philanthropy to their success. A donor engagement program was needed to increase donations and donor retention in the future.