John Oishei Children’s HospitalBuffalo, New York

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John R. Oishei Children’s Hospital is a center for comprehensive and state-of-the-art pediatric trauma, surgical and medical care, located in Buffalo, New York. The hospital enjoys a worldwide reputation for innovation and research while providing highly specialized care and treatment through a broad array of collocated outpatient services.

John R. Oishei Children’s Hospital needed a donor engagement system that effectively utilized the existing hospital infrastructure, reinforced the message of philanthropy, and reflected the story of John R. Oishei Children’s Hospital’s impact on pediatric care in the community.

BrookGlobal created a timeless and coordinated engagement plan for a new children’s hospital. The system implemented principles of the BrookGlobal Paradigm Shift, embracing the organization’s culture of philanthropy and positively impacting donor retention. A donor centered approach included key components of the donor’s story, to inspire others to give. An awareness strategy was incorporated to build and enhance a culture of philanthropy around donors, physicians and staff, visitors, patients and their families.