A holistic donor engagement system demonstrates community impact and enhances a culture of philanthropy.
The Medical College of Wisconsin is a private medical school dedicated to leadership and excellence in education, patient care, research, and community engagement. More than 1,500 physicians provide care in virtually every specialty of medicine for more than 525,000 patients annually.
They needed a piece that would utilize most of their limited wall space and reflect the traditional style that is part of their branding and visual guidelines. The wall’s history was particularly challenging – a rich history and detailed archives made it difficult to remove a few milestones. Additionally, they needed a donor engagement system that would tie their campaign, cumulative and legacy giving together.