The Medical College of Wisconsin is a private medical school dedicated to leadership and excellence in education, patient care, research, and community engagement. More than 1,500 physicians provide care in virtually every specialty of medicine for more than 525,000 patients annually.
They needed a piece that would utilize most of their limited wall space and reflect the traditional style that is part of their branding and visual guidelines. The wall’s history was particularly challenging – a rich history and detailed archives made it difficult to remove a few milestones. Additionally, they needed a donor engagement system that would tie their campaign, cumulative and legacy giving together.
Brook Global took advantage of the prime location of the space they had to work with and created a hall of inspiration that surrounds viewers with their story as well as a legacy piece in another location that tied in with the theme. We helped them develop a creative, more modern look that tells their story, conveys inspiration and sets the theme and tone for future engagement systems. Incorporating the Brook Easy Change System allows for growth and flexibility, including infrastructure and design for a future electronic screen that allows for communication expansion.
The Medical College of Wisconsin was delighted with the final result and looks forward to an ongoing relationship with Brook Global that will make the most of their campaign, cumulative and legacy giving.
Quote from Client:
“The engagement system has helped us tell our story and thank our donors in visually engaging way! We are very pleased with the work Brook Global did, and our donors enjoying seeing them when they visit campus!”
Dana Lackore, Donor Relations Project Coordinator
Medical College of Wisconsin