Learn how other organizations are using a donor-centric approach to capture the minds, hearts, and donations of their donors!
A strategic approach ensures long-term success and sustainability. Many organizations make the mistake of adopting digital solutions without a clear plan, leading to wasted resources and underwhelming results. To ensure success, you need to:
- Define Clear Goals. Understand how digital storytelling will support fundraising, donor retention, and donor engagement.
- Develop a Content Plan. Share compelling, philanthropy-focused stories that build an emotional connection and inspire action.
- Ensure Sustainability. Plan for ongoing updates, content refreshes, and technical support to maintain long-term effectiveness.
- On-Going Support. Dedicate team members to support the ongoing needs of digital, for content management and IT support.
Although implementing digital storytelling into your donor recognition is a powerful way to engage your donors, it can also come with its challenges. To ensure success, here are some pitfalls to avoid:
1. Lack of Strategic Alignment
Digital content should support, not distract from, philanthropic goals.
2. Technology Without a Content Plan
Just the hardware alone won’t create impact. Well thought out content drives engagement. Spend time building a strategy behind the content and visuals.
3. No IT & Infrastructure Planning
A system must adhere to internal security protocols, be easy to update and maintain, with a plan in place to continue the use and keep content fresh and up and running.
4. Stale or Ineffective Content
Regular updates are essential to keep audiences engaged and the message aligned with current organizational goals.
5. Overcomplication
Simple, emotional, and philanthropy-focused messaging is key.
The best way to ensure digital is utilized to its full potential and to avoid any of the above pitfalls, is to have a strong focus on the strategic direction and have the guidance of experts to support its development to compliment organizational goals.
BrookGlobal specializes in helping nonprofits implement digital donor and storytelling centers that make a real impact. With extensive experience in philanthropy-focused digital engagement, we are here to provide strategic expertise on how to align your digital donor center with your fundraising goals and support you from start to finish to set you up for long-term sustainable success.
