FOR CHILDREN'S HOSPITAL
LOS ANGELES

HISTORY WALL

EXECUTIVE

SUMMARY

Thank you for this opportunity to provide our response to your Request for Proposal for Children’s Hospital Los Angeles’ new history wall.

We are inspired by your commitment to being one of the nation’s leading pediatric hospitals, creating hope and building healthier futures since 1901. You deliver a level of care that’s consistently recognized as some of the best in the world; that’s not just your history but also your future. Your philanthropic partners believe in and are inspired by that same vision.

Celebrating your history may be the primary purpose of your new history wall but we know it can do even more than that. Of course, it will celebrate the hospital’s history in a beautiful, meaningful and inspirational way but it will also communicate the transformational impact of care and communicate future plans.

As a communications and stewardship tool, your history wall will help you retain donors, grow philanthropic revenue, engage critical stakeholder groups, and provide you with messages that can migrate across all your communication channels. All this results in the further enhancement of your culture.

Thank you for this opportunity to respond to your Request for Proposal. We hope the following information is helpful as you choose your partner in this project. And we sincerely hope you conclude that BrookGlobal is the optimal partner to join you in this mission.

Pediatric innovation and education.

ABOUT

BROOKGLOBAL

For more than 40 years, BrookGlobal has been a family-owned business. The company was born as an architectural signage firm and evolved into crafting donor recognition systems for hospitals and universities in the 1980s.

Twenty years later, we strengthened our commitment to improving philanthropy, and in 2014, we pioneered a paradigm shift to engagement systems that have become game-changers for our partners. These engagement systems are exquisitely beautiful, highly effective, and easily updatable to continue recognizing and inspiring donors.

In creating innovative engagement systems to inspire donors, BrookGlobal takes an evidence-based approach reinforced by deep experience and a broad knowledge base from everyone at #TeamBrook.

Our common denominator? Passion for inspiring philanthropic investment to impact more lives positively.

CHILDREN'S HOSPITAL OF LOS ANGELES

PROJECT TEAM

The health and safety of your patients and staff are of the utmost importance to us. All members of #TeamBrook, including contractors, are fully vaccinated and we agree to abide by whichever regulations are in place at the time of installation.

  • DISCOVERY
  • STRATEGY
  • DESIGN
  • IMPLEMENTATION

Daniel Beer

PROJECT LEAD, KEY CONTACT
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Darren Parker

PHILANTHROPIC STRATEGIST
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Kerilee Falloon

CMO, CONTENT LEAD
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Roz Bodrug

CREATIVE SPECIALIST
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Joshua Heron

PROJECT COORDINATOR
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Miroslav Mackic

OPERATIONS MANAGER
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Aaron Noble

CLIENT CARE
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DEVELOPING YOUR

DONOR RECOGNITION

To orchestrate the success of your project, we would employ our tried-and-true methodology that we have used on hundreds of projects.

This methodology begins with a Discovery phase to ensure that we gain an understanding of your project’s primary objectives, aspirations, and challenges. The other three phases ensure that the entire project comes to a successful conclusion, on time and on budget. 

Our methodology has four phases. Each is briefly outlined below. To learn more about any phase, please click that box for a more in-depth description.

DISCOVERY

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Understanding Your Needs

  • Your fundraising program’s strategic objectives and aspirations
  • Your philanthropic and institutional culture
  • Your decision-making process and key stakeholders you want to involve
  • Existing donor recognition elements and policies
  • Your ideal timeline and budget
  • Engineering knowledge for possible locations of donor recognition elements
  • You and your architect’s design themes and aspiration

STRATEGY

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Ensuring Success

  • Affirm objectives and goals
  • Finalize donor recognition strategy and/or strategies for individual donor engagement centres
  • Develop tangible goals to benchmark project success
  • Develop plans that speak to all stakeholders
  • Develop a plan to determine the frequency and method of updating content in centres

DESIGN

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Developing Solutions

  • Utilize strategies to inform the design
  • Orchestrate a creative design development process that engages all your desired stakeholders
  • Create designs that skillfully combine beauty, creativity, and functionality to ensure you have tools for the fundraising program
  • Finalize overall design and content plan

IMPLEMENTATION

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Bringing It All to Life

  • Fabricate and quality test the centre
  • Work with Engineering, Operations and Facilities to coordinate and install your donor engagement centre
  • Post-installation content updates

What every child deserves.

PROJECT

CASE STUDIES

JIM PATTISON CHILDREN'S HOSPITAL

READ CASE STUDY

CHILDREN'S MERCY RESEARCH INSTITUTE

READ CASE STUDY

CHILDREN'S HOSPITAL NEW ORLEANS

READ CASE STUDY

HEALTH SCIENCES CENTRE FOUNDATION

READ CASE STUDY

PROJECT

ILLUSTRATIONS

Designing beautiful, creative, and impactful donor recognition to honour your community of donors would be a process orchestrated collaboratively with you. We refer to that process as the design development process.

In this section, we provide a few illustrations to serve as examples of a potential starting point for our collaborative design development process.

CONCEPT ILLUSTRATIONS

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CONCEPT FLYTHROUGH

To see the design concepts, descriptions and highlights, please click the button below.

More design concept information

PROJECT

INVESTMENT

We know financial considerations are important, so we have provided budget ranges to give context to each of the illustrative concepts shown above. These ranges are preliminary. We would work with you in the Discovery Phase to determine final pricing based upon the final design and size, materials chosen, and digital content requirements for your donor engagement centre.

more project investment information

PROJECT

TIMELINE

To view the project timeline & milestones, please click the button below. 

VIEW PROJECT TIMELINE

PORTFOLIO OF

INSPIRATION
more inspiration

WHY

BROOKGLOBAL

Experience with organizations of similar size, scope, and complexity

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Alignment in organizational values

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Technical abilities and resources

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Understanding and appreciation of the philanthropic landscape of donor recognition

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Ability to facilitate the entire process from discovery through to implementation

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Competitive pricing structure that reflects our appreciation for the valued partnership

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Demonstrated concern for consistency, accuracy, and attention to detail

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Recommendations from current clients

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IN

CONCLUSION

We would be thrilled to create and install a history wall for Children’s Hospital of Los Angeles. It is our belief that doing so would not only create memorable experiences for your current donors and volunteers but would inspire future donors and volunteers to join in the mission and vision of your foundation!

Thank you!

DOWNLOAD A PDF OF THIS PROPOSAL

Click here to download

CONFIDENTIAL  | 16 FEBRUARY 2023

Daniel Beer

PROJECT LEAD, KEY CONTACT

Daniel has been responsible for the development and execution of extensive design and consultation services for hundreds of projects over the last twenty years. His greatest asset when pursuing the highest level of customer satisfaction and client testimonials can be attributed to his strong communication skills. Daniel inspires our team and provides a tremendous amount of mentoring and insight.

Darren Parker

VP, PHILANTHROPIC CONSULTANT

Darren is a mission-driven, strategic, philanthropic leader with an extensive background in fundraising in healthcare and education. With a vast array of knowledge in the areas of major gifts, planned gifts, annual gifts and donor stewardship, Darren can guide BrookGlobal’s client partners through the donor recognition and engagement process, having been in their shoes. Darren brings a lot of passion, knowledge, and thought-leadership to his role, meeting with clients, hosting seminars and acting as an in-house expert on all things innovative healthcare and education development.

Kerilee Falloon

CMO, CONTENT LEAD

Kerilee has been working with non-profits to create strategies and content for various mediums for over 12 years. She enjoys harnessing the power of storytelling to build a connection with audiences. She possesses the skills and experience to analyze a situation from a high level while equally committed to attending to each detail. Kerilee is particularly adept at navigating the fast-paced, ever-changing world of digital marketing and content, ensuring that each specific audience receives the message that’s most relevant to them.

Roz Bodrug

CREATIVE SPECIALIST

Roz creates beautiful designs that are not only aesthetically pleasing but also tell a story, create an emotional connection and inspire action by combining graphics and key messages. Roz works closely with our architectural and engineering design teams to deliver a finished product that complements each client’s brand.

Joshua Heron

PROJECT COORDINATOR

Joshua is a passionate professional who always exceeds client expectations as he manages projects of all sizes. With an extensive background in Finance, Operations, and establishing policies and procedures, Joshua enjoys building relationships with our clients and moving projects forward in a seamless way. His communication skills, organization, and winning attitude ensure a successful project each and every time.

Miroslav Mackic

OPERATIONS MANAGER

Positive, organized, and efficient, Miro provides strategic leadership to the production and project management teams, ensuring effective management of labour, productivity, quality control, and safety. He uses his extensive operations experience to ensure our teams and projects are running on schedule without errors or issues.

Aaron Noble

PROJECT MANAGER

Aaron combines his strong customer service and detail orientation with an unfailing willingness to help others in serving each and every customer. As an experienced project manager, he has overseen and coordinated major projects from design to construction during the past decade. He guides teams from across the Americas to ensure projects remain on schedule, and within budget, as they exceed the expectations of our client partners in achieving successful outcomes.

DISCOVERY

The purpose of the Discovery Phase is to ensure that we understand the strategic objectives and aspirations you have for your department and how this particular project fits into those objectives. This ensures that everything we co-create with you is capable of being a tool to help drive the growth and awareness of the important work your department does.

The Discovery Phase concludes after we’ve drafted two working documents with you – Major Objectives of the Project and What Does Success Look Like? We review and affirm those documents in the next phase – the Strategy Phase. 

STRATEGY

The Strategy Phase is when we take all we learned in the Discovery Phase and develop strategies to ensure your project achieves as many strategic objectives as possible.

In addition, we work with you to confirm your aspirations related to viewer experience, then use this knowledge to create strategies to impact the design of your display. This ensures that the design can optimally communicate your appreciation of your donors now, and remain a relevant, impactful, philanthropic tool for years to come.

DESIGN

The Design Phase is when everything begins to take shape. It is in this phase that we work with you to make the transition from ideas and concepts to actual drawings, illustrations, or documents that become real.

We have enormous experience in orchestrating this process to produce a result that uniquely reflects your aspirations, hopes, and dreams. In addition, we ensure you end up with powerful tools to help drive and sustain growth in your philanthropic program, speak to all audiences, enhance your culture, and provide critical messages you can migrate across all communication channels.

IMPLEMENTATION

The Implementation Phase is exactly what the name implies. It is the phase when the display is built, tested, and installed. We bring our vast construction and engineering experience to this process and can navigate unforeseen challenges or last-minute changes needed.

Our attention to detail and commitment to quality ensure that your display is a long-lasting tool for your department. We have received numerous accolades from hospital and university facility offices for our installers’ professionalism and capabilities. We understand that we are visitors to your facility, and we do everything we can to honor and respect that environment. 

BrookGlobal has vast experience working with complex organizations related to recognition displays.

BrookGlobal’s humble expertise, work ethic, and commitment to excellence is seen in everything we do.  

BrookGlobal’s 40+ years of experience with over 800 projects gives us a breadth and depth of knowledge and ability.

Celebrating communities and clearly communicating the impact of those communities is a powerful tool to sustain and even accelerate the trajectory of growth of a department.

 

Our partnership is one from start to finish and this ensures that your donor recognition is a powerful and effective communication tool for your fundraising team.

BrookGlobal believes in the impact our clients make in their communities and the world. We believe an investment like this project is one that returns value to our clients and helps them grow and sustain their departments.

BrookGlobal’s commitment to excellence and attention to accuracy and detail can be seen in our projects across North America.

BrookGlobal has raving fans and a commitment to “Deliver the wow!” in every project for every client.