KANSAS CITY, MO
A stunning donor engagement system that reflects the DNA pattern of children diagnosed at Children’s Mercy to enhance philanthropic culture and support future fundraising.
A visionary new communication center to continue engaging with lead donors, the Hall Family Foundation and the Sunderland Foundation.
Children’s Mercy is an internationally leading children’s hospital dedicated to the most cutting-edge holistic clinical care, translational research, breakthrough innovation, and educating the next generation of caregivers.
They transform the health, wellbeing and potential of children, with unwavering compassion for those most vulnerable.
In recent years, Children’s Mercy received two $75-million gifts for a new Children’s Mercy Research Institute from the Hall Family Foundation and the Sunderland Foundation. The combined gifts represent the largest one-time philanthropic investment in pediatric research ever in the US and the largest gift in the history of Children’s Mercy. These important gifts also served as a catalyst to prompt the Children’s Mercy philanthropy team to launch a $300-million fundraising initiative, all in support of research.
The philanthropy team knew they would need a way to recognize the two lead gifts and other contributions in such a way that would make the grand opening of the new Children’s Mercy Research Institute not only a celebration of its creation, but a launching pad that would generate even more philanthropic investment in research.
Children’s Mercy also wanted to inform the donors who invested in the Children’s Mercy Research Institute of the direct impact they would have on the immediate care of children and young people treated at Children’s Mercy. In other words, they wanted donors to know the direct impact they were having today and in the future.
With that in mind, BrookGlobal and Children’s Mercy worked in collaboration to create a donor engagement system that would accomplish the following: