back to case studies

Royal Aviation Museum of Western Canada

WINNIPEG, MB

A holistic donor engagement system demonstrates community impact and enhances a culture of philanthropy.

royal aviation museum of western canada logo
Website
royalaviationmuseum.com

ABOUT THE MUSEUM:

The Royal Aviation Museum of Western Canada is a world-class facility with enhanced experiences for all visitors. They aim to engage visitors with stories of Canada’s aviation and aerospace heritage while providing an environment to inspire future aviators and innovators. As a result, the museum is not only a signature attraction for the city but for all of Canada. 

DONOR RECOGNITION CHALLENGES:

The museum closed its’ doors in 2018 to embark on an ambitious Climb Aboard capital campaign that would require donations from individuals, corporations, foundations, major donors, and all levels of Government to fund a spectacular transformation and a brand-new museum for all of Western Canada. 

The museum needed a way to inspire and recognize donors for the campaign. They also needed to:

  • have the ability to make easy updates as the campaign progressed and in the future.
  • incorporate a design that would catch visitors’ attention while complimenting the interior design of the new space.
  • highlight the many hours of volunteer work.
  • celebrate and honour their extensive history.
"Working with the BrookGlobal team, it’s very much a collaboration. They take time to listen and understand to have the greatest impact possible based on their expertise. They also bring a commitment to excellence throughout the project."
Terry Slobodian
President & CEO, Curator
Royal Aviation Museum of Western Canada

THE SOLUTION:

The donor engagement system efficiently communicates the impact of philanthropic investment and volunteerism, reflecting donors’ and volunteers’ importance. 

Team Brook developed a highly strategic and stunning donor engagement system that recognizes capital campaign donors and will inspire future donors in the years to come.

This donor engagement system reflects bright colours, hopeful skies, and modern branding combined with respect for the museum’s history.

THE RESULT:

This resulted in a transformative and dynamic engagement system that accomplishes more than donor recognition. The strategy sets the stage for the future of fundraising, engages all stakeholders, radiates hope and positivity, balances digital and static elements, and is easy to maintain and update.

Why was BrookGlobal the Best Company?

  • A collaborative and holistic process (discovery, strategy, design, and implementation) to understand needs, design direction, and deliverables. Brook’s donor engagement strategists were able to assess the museum’s resources at an early date as part of the discovery process and were able to recommend a hybrid approach that matched the museum’s capacity for regular digital updates.
  • A hybrid digital and architectural donor engagement system that tells the museum’s story, thanks their donors and volunteers, and encourages additional giving.
  • BrookGlobal is not a signage company or architecture firm but instead specialize in donor recognition and engagement with a unique 4-step methodology for a strategic donor-centric approach.
  • Creative design that resonated and flythrough capabilities, making it easy for all museum stakeholders to visualize how the project would turn out.
  • A truly functional and easy-to-update display that will remain relevant for many years to come.
"It was the extra attention to detail that BrookGlobal gave to the project as opposed to just simply answering our questions and providing a solution. It was more than that. It was more of a partnership. I would say that you are in for a very reliable experience, that you don’t really need to worry about. You are going to get a company that provides everything that you promise and a company that will go the extra mile just to make sure every little thing you need is covered."
Joel Nelson
Vice President of Operations & Facilities
Royal Aviation Museum

Let's discuss your challenges....

Book a virtual Q&A so we can discuss the solutions BrookGlobal can create for your organization.
Pick A Time

or just reach out 1-877-608-6987

Share