Arkansas Children’s Hospital


A holistic donor engagement system demonstrates community impact and enhances a culture of philanthropy..

Arkansas Children’s Hospital logo

Arkansas Children’s Hospital is the state’s only health care system solely dedicated to caring for children, which allows the organization to uniquely shape the landscape of pediatric care in Arkansas. The system includes a 336-bed hospital, the only pediatric Level 1 Trauma Center in the state, a burn center, neonatal intensive care and pediatric intensive care units, a research institute and a nationally-recognized transport service. Arkansas Children’s Hospital also blankets the state with outreach programs, including telemedicine, mobile health and school-based health solutions. A private nonprofit, it is one of the 25 largest children’s hospitals in the United States and has an international reputation for medical breakthroughs and treatments, unique surgical procedures and forward-thinking research.

Despite its reputation for excellence in children’s health care, the institution’s donors seemed unmotivated by the institution’s donor engagement strategy. The existing recognition system proved difficult and expensive to update and confusion existed about the role of integrating a digital approach.

BrookGlobal advised and incorporated an awareness strategy to build excitement and enhance a culture of philanthropy among donors, physicians, staff, patients, families and visitors. The strategy was based on enriching the donor experience and making a meaningful connection through the impactful message, “champion children by making them better today and healthier tomorrow.”

BrookGlobal’s donor-centered approach featured key components to tell donor stories that would inspire others to give. The recommended engagement system was designed as a proactive communication tool, rather than simply a listing of donor names. Using the Brook Easy Change System, updates are now easily and economically made and digital communication recognition is integrated that aligns with BrookGlobal’s Recognition Paradigm Shift®.
"At Arkansas Children’s, our work is based on four core values: safety, teamwork, compassion and excellence. In looking for a partner to assist with donor recognition, we interviewed several firms. BrookGlobal stood out as a firm who understands and shares our values.

BrookGlobal provided excellence throughout the entire process. Their dedicated team worked with us to understand what makes our hospital unique, and ultimately the ways in which we wanted to deliver excellent stewardship to our donors. This deep work informed the creative design and enhanced messaging.

Our engagement system has transformed our main lobby. The installation went smoothly and exceeded our safety standards, which is very important in a children’s hospital setting. The new recognition experience celebrates our donors in a meaningful, compassionate way and encourages a culture of philanthropy for our internal and external audiences alike.

I would highly recommend BrookGlobal to any organization that is committed to doing the deep work and not simply focusing on an attractive display. I look forward to continuing our work together on both of our campuses."
Fred Scarborough, CFRE
Chief Development Officer, Arkansas Children’s President
Arkansas Children’s Foundation

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