A holistic donor engagement system demonstrates community impact and enhances a culture of philanthropy.
Orlando Health is a $3.4 billion not-for-profit healthcare organization and a community-based network of hospitals, physician practices and outpatient care centers across central Florida. The organization is home to the area’s only Level I Trauma Centers for adults and pediatrics, and is a teaching hospital system. More than 2,900 physicians have privileges across the system, which is also one of the area’s largest employers with approximately 20,000 employees who serve 112,000 inpatients, 2.4 million outpatients and more than 10,000 international patients each year. Additionally, Orlando Health provides more than $450 million in total value to the community in the form of charity care, community benefit programs and services, community building activities and more.
The institution wanted to make an impactful use of the hospital infrastructure, reinforcing the delivery of its philanthropic message to stakeholders with a design that reflects and accurately tells the story of Orlando Health’s benefit to the community.
BrookGlobal created a holistic approach to engagement that included a donor center, mission engagement and historical perspective to help increase philanthropic revenue. Impactful messages conveyed Orlando Health’s 100-year history while connecting with donors in a proactive communications tool, not just a listing of donors’ names. Furthermore, an awareness strategy was incorporated to build and enhance a culture of philanthropy among donors, physicians, staff, patients, families and visitors.
“I definitely think the Engagement System will be a strong support for us, and we will use it in a lot of ways, but especially to share as people walk through. So, when they stop and see the impact that other people have had — and the community of Orlando has had — because of their philanthropic dollars, I think they will get inspired to know more about it and want to get involved. And I really believe it will give us more philanthropic dollars and support.”
John Bozard, President
Orlando Health Foundation