QR codes, short for quick response codes, have been around since the 1990s. Still, with the need for touch-free interaction during the pandemic and the continued popularity of the engaging experience they provide, QR codes have never been more popular as they are right now. That growth is expected to continue, with QR code payment users alone projected to reach 2.2 billion globally by 2025.
Speak to a BrookGlobal donor engagement strategist today, to brainstorm ways your organization could incorporate a QR codes into your donor engagement system.
Several factors have contributed to the overall growth of QR codes, in addition to the pandemic:
Although QR codes have been steadily increasing in popularity in the last couple of years, what’s most interesting is that the highest growth rate in the last two years comes from the number of interactions per object. Viewers are now generally more accustomed to scanning QR codes; they are now more likely to scan a QR code more than once.
The big question in philanthropy professionals’ minds should be: how can these little black and white squares be harnessed for fundraising good?
Top reasons to use QR codes in your fundraising and donor engagement system:
Speak to a BrookGlobal donor engagement strategist today, to brainstorm ways your organization could incorporate QR codes into your donor engagement system.